Crafting a Robust Digital Strategy

Ansatz's approach

Crafting a Robust Digital Strategy: Ansatz's approach


In today's rapidly evolving business landscape, a well-defined strategy is crucial for success. McKinsey's article on mastering the building blocks of strategy and BCG's insights on creating a digital strategy roadmap offer valuable perspectives. At Ansatz, we believe in synthesizing the best of both worlds to provide a holistic approach to strategic planning. In this blog post, we'll explore key insights from both articles and offer our unique perspective on how businesses can craft a robust digital strategy.

The Building Blocks of Strategy

McKinsey outlines the core building blocks of strategy as diagnosing the current state, forecasting future trends, exploring alternatives, making decisions, and committing resources. These elements are crucial for any business, but they become even more critical when considering a digital transformation. The digital age has brought about unprecedented changes in how we do business, and organizations must adapt accordingly. This requires a robust digital strategy that aligns with their overall business strategy.

Key Insights:

  • Diagnosing the Current State: How well does your organization understand its current digital maturity?
  • Forecasting Future Trends: Are you prepared for the digital disruptions that are likely to impact your industry?
  • Exploring Alternatives: What are the different ways in which you can leverage digital to create value for customers and stakeholders?
  • Making Decisions: How can you ensure that your organization makes the right decisions about digital investments?
  • Committing Resources: How can you ensure that your organization allocates sufficient resources for digital transformation?

The Digital Strategy Roadmap

BCG emphasizes that only 33% of organizations successfully meet the challenge of digital disruption. Their digital strategy roadmap aims to answer critical questions in just 8-12 weeks, focusing on digital vision, competitive advantage assessment, prioritized list of digital bets, gap analysis, and transformation roadmap. This approach is particularly useful for organizations that are just starting their digital transformation journey. However, it can also be applied to more mature organizations that want to refine their digital strategy.

Questions and Insights:

  • Digital Vision: What new offerings, operating models, and business models can digital enable for your organization? How can you leverage digital to create new value for customers and stakeholders? What are the key digital trends in your industry?
  • Competitive Advantage Assessment: Where are you well-positioned digitally, and where are you disadvantaged? What are your competitors doing? What are the best practices in your industry?
  • Prioritized List of Digital Bets: Which digital opportunities align with your business strategy and in what order should you pursue them? What are the key risks and dependencies?

Ansatz's Holistic Approach

At Ansatz, we believe that a successful strategy—digital or otherwise—requires a holistic approach. Our services range from cloud computing and e-commerce to cybersecurity, providing a well-rounded strategy that aligns with your business objectives. We also offer a wide range of consulting services, including needs analysis, strategic planning, implementation, and monitoring.

How We Add Value:

  • Needs Analysis: We conduct a thorough needs analysis to understand your specific challenges and opportunities. This allows us to tailor our services to your unique needs.
  • Strategic Planning: Our team develops a comprehensive strategic plan that takes into account both traditional and digital elements. We also provide guidance on how to implement your strategy effectively.
  • Implementation and Monitoring: We don't just stop at planning; we help you implement your strategy and monitor its effectiveness, making adjustments as needed. This ensures that your strategy remains relevant over time.
  • Employee Training: We offer training programs for employees at all levels, from executives to front-line workers. This ensures that everyone understands their role in the digital transformation process and how they can contribute to its success.


Crafting a robust digital strategy is a complex but essential task. By integrating insights from McKinsey and BCG, and adding Ansatz's unique holistic approach, businesses can navigate the complexities of the digital age more effectively.

We hope this blog post has provided you with valuable insights into how to craft a robust digital strategy for your organization.

If you have any questions or would like to learn more about our services, please [contact us today](mailto: